romney got high boost from the first debate. two things to keep in mind. one, the polls show that the enthusiasm gap that romney has now is in his favor over obam obama. now this means that the democrats' base because they fear romney could be elected is enthusiastic. the swing voter polls in swing state they ask about taking position on this, after the debate, obama 43, romney 20. connects well with ordinary americans. obama 69. romney 7. so i think that rom lom has work to make up for himself but he did a good job. he did give himself another shot at this. the boosts like that, the boosts go away. >> dana: you pretty much the whole block so now we can kick it around the rest of the time. when you look at the number on the enthusiasm that bob mentioned, republicans are well more enthusiastic than democrats. if you are the obama campaign you get the numbers today. what goes through your mind about the $150 million you spent? >> kimberly: somebody better do something fast. this isn't going well for him. bob, you studied this historically for many, many year